HEY EM

Amtrak Rebrand

Rebrand / Design / Digital

I wanted to challenge the expected experience of traveling on the train. No longer will it be considered dated and relying only on romanticized nostalgia, but a form of true alternative transportation on par with the most efficient airlines. From the sleek new logo referencing tracks going off into the distance, to a new efficient dining partnership with Graze, and finally to a digital platform that keeps things straight forward and simple for travelers of all ages.

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Alyson&Maggie

Branding / Packaging / Wearables

Branding for Alyson&Maggie, a summer long baked good shop run by two sisters. The ask was to create a look and feel that could be easily replicated and reproduced by hand, keeping things as simple as possible.

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